SAPUTRI, Y. D.; SURVEYANDINI, M.; PAHLEVI, A. The Influence of Visual Merchandising, E-WoM, Discounts, and Hedonic Shopping Motivation on Impulse Buying Mr. DIY Consumers in Purwokerto. ProBisnis : Jurnal Manajemen, [S. l.], v. 16, n. 06, p. 3017–3026, 2025. Disponível em: https://www.ejournal.joninstitute.org/index.php/ProBisnis/article/view/1374. Acesso em: 25 mar. 2026.