Aeni, D. N., Achadi, A. and Wijayanto, W. (2026) “Pengaruh Content Marketing, Discount, Online Customer Review, Live Streaming, dan Cash On Delivery Terhadap Keputusan Pembelian di TikTok Shop Pada Mahasiswa Universitas Wijayakusuma Purwokerto ”, ProBisnis : Jurnal Manajemen, 17(1), pp. 597–607. Available at: https://www.ejournal.joninstitute.org/index.php/ProBisnis/article/view/1457 (Accessed: 25 March 2026).