Saiyed R, Hasan H, Lamsir S, Firmansyah E. Impact of Interaction Between Marketing Mix Elements on Retail Product Purchase Choices. ProBisnis [Internet]. 2025 Aug. 25 [cited 2026 Jun. 13];16(4):803-17. Available from: https://www.ejournal.joninstitute.org/index.php/ProBisnis/article/view/1073