Pengaruh Kualitas Pekerjaan, Harga, dan Kualitas Pelayanan Terhadap Keputusan Jasa Perbaikan Kapal Pada Perusahaan Galangan Pt. Karya Delka Maritim

Abstract

This study aims to analyze the effect of Work Quality, Price, and Service Quality on the Decision to Use Ship Repair Services at PT. Karya Delka Maritim, both partially and simultaneously. This research employed a quantitative approach using multiple linear regression analysis. Hypothesis testing was conducted using the t-test, F-test, and coefficient of determination (R²). The results showed that Work Quality had a positive and significant effect on the Decision to Use Services, with a t-value of 5.494 > t-table value of 2.018 and a significance value of 0.000 < 0.05. Price also had a positive and significant effect on the Decision to Use Services, with a t-value of 7.652 > t-table value of 2.018 and a significance value of 0.000 < 0.05. Furthermore, Service Quality had a positive and significant effect on the Decision to Use Services, with a t-value of 5.730 > t-table value of 2.018 and a significance value of 0.000 < 0.05. Simultaneously, Work Quality, Price, and Service Quality had a positive and significant effect on the Decision to Use Services, as indicated by an F-value of 81.687 > F-table value of 2.83 and a significance value of 0.000 < 0.05. The coefficient of determination (R²) of 0.854 indicates that the three independent variables explain 85.4% of the variation in the Decision to Use Services, while the remaining 14.6% is explained by other factors outside the scope of this study. Therefore, improving work quality, setting appropriate prices, and enhancing service quality simultaneously are important factors in increasing customers’ decisions to use ship repair services at PT. Karya Delka Maritim.