Pengaruh Scarcity Marketing, Perceived Value, Dan Customer Satisfaction Terhadap Purchase Intention Dalam Perspektif Ekonomi Islam (Studi Pada Konsumen Fashion E-commerce Shopee Di Bandar Lampung)
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Published:
Dec 30, 2024
Keywords:
Scarcity marketing, Perceived value, Customer satisfaction, Purchase intention, E-commerce
Section
Articles
Statistics Article
Article View : 326 Times
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Abstract
The rapid development of internet technology has driven the growth of e-commerce in Indonesia. Marketers increasingly utilize effective strategies like scarcity marketing to boost perceived value, leading to customer satisfaction and enhanced purchase intention. When consumers receive products that meet their expectations, satisfaction arises, ultimately influencing their buying decisions. This study uses a quantitative approach with data collected through online questionnaires involving 400 Generation Z respondents in Bandar Lampung. Sampling was conducted using quota sampling, and the data were analyzed using SmartPLS 4. The results reveal that scarcity marketing, perceived value, and customer satisfaction positively and significantly affect purchase intention. Scarcity techniques heighten product appeal, perceived value increases consumer confidence, and customer satisfaction strengthens purchase intention. From an Islamic perspective, Q.S. Ali-Imran verse 77 prohibits manipulation and false oaths in trade, emphasizing ethical practices in business
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How to Cite
Jannah, R. R., Rifan, D. F. R., & Rosilawati, W. (2024). Pengaruh Scarcity Marketing, Perceived Value, Dan Customer Satisfaction Terhadap Purchase Intention Dalam Perspektif Ekonomi Islam (Studi Pada Konsumen Fashion E-commerce Shopee Di Bandar Lampung). ProBisnis : Jurnal Manajemen, 15(6), 246–255. Retrieved from https://www.ejournal.joninstitute.org/index.php/ProBisnis/article/view/811
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Soekanto, S., & Mamudji, S. (2015). Penelitian hukum normatif : suatu tinjauan singkat (17th ed.). Rajawali Pers. https://opac.perpusnas.go.id/DetailOpac.aspx?id=1174906
Aminuddin, N. A. (2021). "Legislasi Perlindungan Hukum terhadap Fenomena Financial Technology Peer to Peer Lending di Indonesia." . Jurnal Hukum Dan Pembangunan Ekonomi Vol. 9, No. 1, 80-94.
Atmadja, I. D. G., & Budiartha, I. N. P. (2018). TEORI-TEORI HUKUM. Setara Press. https://repository.warmadewa.ac.id/id/eprint/441/1/TEORI-TEORI%20HUKUM.pdf
Ayu, A., Aninsyajati, T., & Ghoffar, A. (2019). Perlindungan Hak Privasi atas Data Diri di Era Ekonomi Digital. https://www.mkri.id/public/content/infoumum/penelitian/pdf/hasilpenelitian_123_Penelitian%20Hak%20Privasi%20dan%20Studi%20Komparasi.pdf
Budiartha, I. D. (2018). Teori-Teori Hukum. Malang: Setara Press. H
European Union Agency for Fundamental Rights. (2014). Handbook on European data protection law. Publications Office of the European Union. https://doi.org/10.2811/69915
Haganta, R. (2020). Legal Protection of Personal Data as Privacy Rights of E-Commerce Consumers Amid the Covid-19 Pandemic. Lex Scientia Law Review, 4(2). https://doi.org/10.15294/lesrev.v4i2/40904
Kementerian Koordinator Bidang Perekonomian Republik Indonesia. (2022). Akselerasi Ekonomi Digital pada e-Commerce dan Online Travel Menjadi Salah Satu Strategi Efektif Mendorong Kinerja Perekonomian Nasional. https://www.ekon.go.id/publikasi/detail/3978/akselerasi-ekonomi-digital-pada-e-commerce-dan-online-travel-menjadi-salah-satu-strategi-efektif-mendorong-kinerja-perekonomian-nasional
Kusnadi, S. A., & Wijaya, A. U. (2021). PERLINDUNGAN HUKUM DATA PRIBADI SEBAGAI HAK PRIVASI. Al Wasath Jurnal Ilmu Hukum, 2(1), 9–16. https://doi.org/10.47776/alwasath.v2i1.127
Kean Birchy, D. C. (2021). Data as Asset? The Measurement, Governance, and Valuation of Digital Personal Data by Big Tech. Big Data & Society, Vol. 8, No. 1, 77-117.
L., E. (2018). "Data Protection: Enter the General Data Protection Regulation". In: Edwards L (ed.) . Law, Policy and The Internet. Oxford: Hart, 77-117. Law, H. o. (2014). European Union Agency for Fundamental Rights and Council of Europe. Belgium.
Lidwina, A. (2021, Juni 04). Penggunaan E-Commerce Indonesia Tertinggi di Dunia. Retrieved from databoks.katadata.co.id: https://databoks.katadata.co.id/datapublish/2021/06/04/penggunaan-e-commerce-indonesia-tertinggi-di-dunia M
Mamudji, S. S. (2015). Penelitian Hukum Normatif : Suatu Tinjauan Singkat. Jakarta: Rajawali Pers.
Maria, V. (2023). PERAN E-COMMERCE DALAM KEWIRAUSAHAAN DI ERA SOCIETY 5.0. Jurnal Inovasi Penelitian, 4(1), 121–128. https://doi.org/10.47492/jip.v4i1.2610
Muin, I. (2023). Perlindungan Data Pribadi Dalam Platform E-Commerce Guna Peningkatan Pembangunan Ekonomi Digital Indonesia. MJP Journal Law and Justice (MJPJLJ), 1(2), 81–91. https://jurnalilmiah.co.id/index.php/MJPJLJ
Pers, S. (2022, April 01). Akselerasi Ekonomi Digital pada E-Commerce dan Online Travel Menjadi Salah Satu Strategi Efektif Mendorong Kinerja Perekonomian Nasional. Retrieved from ekon.go.id: https://www.ekon.go.id/publikasi/detail/3978/aksel
l Renaldo Marcellino Pelengkahu, W. J. (2023). The Effect of Promotion, Physical, Evidence, Digital Marketing Price on Purchase Decisions at E-Commerce Shopee in Manado City. Jurnal EMBA Vol. 11, No. 1, 786-797.
Rapanna, P., & Sukarno, Z. (2017). EKONOMI PEMBANGUNAN (H. Syamsul, Ed.; Vol. 1). CV. Sah Media.
Soekanto, S., & Mamudji, S. (2015). Penelitian hukum normatif : suatu tinjauan singkat (17th ed.). Rajawali Pers. https://opac.perpusnas.go.id/DetailOpac.aspx?id=1174906