Vol. 16 No. 5 (2025): October: Management Science

Articles

• The Effect of Customer Satisfaction on La Sabelle Customer Loyalty in Palembang in The Period Of 2025

  Adelia Tsafa Raihani

  938-942

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• Evaluation of PT XYZ'S Strategy Through External and Internal Environmental Analysis using the Swot Approach

  Aisyah Elvina Helga, Joumil Aidil Saifuddin Z.S

  943-951

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• Dinamika Tim Kerja Dan Produktivitas Untuk Mencapai Tujuan Organisasi

  Harmono Harmono

  952-955

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• The Influence of Service Quality, Brand Image, and Price on Customer Satisfaction of Hardware at Palembang Icon

  Angelina Lydia Nainggolan, Charisma Ayu Pramuditha

  956-961

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• The Impact of Using Chatbots in Improving Customer Service in The E-commerce Industry

  Efa Wakhidatus Solikhah, Brian Kiprop Ngetich

  962-970

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• Digital Transformation, Innovation, and Competitive Advantage: Enhancing MSME Performance in Bitung, North Sulawesi

  Grace Christien Sumakul, Anas Romzy Hibrida, Ferly Christian Kolinug

  971-981

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• Analisis Pengaruh dana Anggaran Pendapatan dan Belanja Daerah (APBD) terhadap IPM dan Pertumbuhan Ekonomi di Wilayah Kep. Bangka Belitung

  Nurul Afwa, Sinditya Putri, Hera Hera , Marta Ria Br. Sianturi, Agung Rizki Putra

  982-994

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• Pengaruh Digitalisasi Keuangan Terhadap Perilaku Keuangan Pelaku Usaha Pada UMKM Kecamatan Tuhemberua Kabupaten Nias Utara

  Sadarman Zega, Idarni Harefa, Nanny Artatina Buulolo

  995-1006

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• Pengaruh Pengetahuan Kewirausahaan Dan Karakter Kewirausahaan Terhadap Volume Penjualan (Studi Kasus Pada UMKM Minyak Karo di Kabupaten Karo)

  Mona Romaito Br Hutasoit, Rangga Restu Prayogo

  1007-1014

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• The Effect of Competence and Compensation on Employee Performance at the Amandraya Community Health Center, Mediated by Job Satisfaction

  Ariston Laia, Odaligoziduhu Halawa, Maria Magdalena Bate'e, Eliagus Telaumbanua

  1015-1020

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• Analisis Strategi Pengembangan SDM Untuk Mengoptimalkan Kinerja Karyawan Di Departemen Yanum regu Penghijauan PT. Fokus Jasa Mitra (FJM)

  Agus Prasetyo, Nur Aini Anisa, Komarun Zaman

  1021-1025

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• Analysis of Human Resources and IT Infrastructure Readiness in the Implementation of the Electronic Medical Record System at the UPT Puskesmas Rawat Inap Lolofitu Moi

  William Jhonson Marbun, Syah Abadi Mendrofa, Odaligoziduhu Halawa, Eliagus Telaumbanua

  1026-1029

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• A Preliminary Study on the Impact of Passion and Financial Literacy on Pet Shop Business Performance

  Iradah Rahman, Rayyan Sugangga, Syahana Revi Santoso

  1030-1035

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• Which Better between Dynasties or Military Regent on Financial Independence Ratio?: Empirical Studies in East Java

  Aufar Hady, Muhammad Aqil Mudhaffar

  1036-1044

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• Meningkatkan Kualitas Layanan dan Kepuasan Kerja: Kerangka Kerja Kepemimpinan Transformasional dalam Konteks Pendidikan Tinggi

  Widya Rizka Arfy -, S. Anugrahini Irawati, Pribanus Wantara

  1045-1050

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• Management Control System in Islamic Microfinance Institution: A Case Study of BMT Owned by Pesantren in Pamekasan

  Maulidah Fitria, Rahayu Dewi Zakiyah RF, Moh Syaifullah

  1051-1059

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• Pengaruh Motivasi dan Lingkungan Kerja Terhadap Kinerja Guru di Sma Negeri 1 Panombean Panei

  Diana Florenta Butar-Butar, Maretta Siburian, Andriyansyah Putra, Daniel Pernando Sinulingga, Netti Herawati Sinulingga

  1060-1065

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• Pengaruh Motivasi Kerja, Kompensasi dan Kepuasan Kerja Terhadap Kinerja Karyawan di Smk Negeri 1 Pematangsiantar

  Diana Florenta Butar-butar, Ben Setiawan Barus, Berlaila Sinaga

  1066-1077

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• Pengaruh Citra Merek dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Pada Jasa Pembiayaan di Pt. Gratama Finance Cabang Pematangsiantar

  Diana Florenta Butar-Butar, Anju Bherna. D. Nainggolan, Irwansyah

  1078-1088

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• The Effect of Foreign Debt (ULN) And Foreign Investment (PMA) On Indonesia's Gross Domestic Product (GDP) in the Period (2012-2024)

  Giantoro Pamungkas, Riski Wisnu Prakoso, M. Nur Fahruqi

  1089-1094

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• Pengaruh Pabrik Keripik Singkong Kreasi Lutvi Terhadap Peningkatan Pendapatan Masyarakat Jalan Tunas Makmur Tuntungan II

  Deni Akbar Maulana, Khairul Azmi, Titah Enjelina Manurung, Ahmad Fadlan

  1095-1098

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• Generation Z Employees’ Experiences of Reward and Punishment Systems: A Phenomenological Study at Ninetynine Indo

  Sumarno Sumarno

  1099-1106

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• Analysis of Consumer Behavior in Choosing the ZPay Application as a Digital Transaction Service (Case Study at PT. ZPay Komunika Indonesia Gunungsitoli)

  Hasrat Damai Aprilliaman Zendrato, Yupiter Mendrofa, Idarni Harefa, Otanius Laia

  1107-1111

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• Analisis Strategi Pemasaran Dalam Meningkatkan Volume Penjualan Pada Puri Food and Healthy

  Jelita Sari Sihotang, T. Teviana

  1112-1125

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• Hubungan antara Self-Efficacy dan Lingkungan Kerja terhadap Kepuasan Kerja di PT. BPRS Amanah Ummah Kantor Pusat

  Effry Yani Dewi, Dedy Syahyuni

  1126-1134

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• Analysis of the Kiosk Rental Pricing System in Increasing Revenue at the Regional Public Company of Ya’ahowu Market Gunungsitoli–Nias

  Dista Wati Mendrofa, Maria Magdalena Bate'e, Martha Surya Dinata Mendrofa, Eliagus Telaumbanua

  1135-1140

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• Analysis of Training and Development Implementation to Overcome Resistance to The Use of The E-Patent Application at The Gunungsitoli Idanoi District Office

  Asni Jeweliska Laowo, Fatolosa Hulu, Eliagus Telaumbanua, Serniati Zebua

  1140-1144

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• Analysis of Organizing Functions to Improve The Delivery Time of Apbdes Reports at The Community and Village Empowerment Office of Gunungsitoli City

  Apryantho Lase, Palindungan Lahagu, Fatolosa Hulu, Yamolala Zega

  1145-1151

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• The Influence of Financial Literacy on The Consumer Behavior of Housewives in Sirombu Village Sirombu District West Nias Regency

  Imadulhaq Marulafau, Aferiaman Telaumbanua, Maria Magdalena Bate'e, Idarni Harefa

  1152-1156

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• Pengaruh Costumer Experience, Perceived Product Quality dan Brand Trust Terhadap Keputusan Pembelian Konsumen Dunkin Donuts Gatot Subroto

  Febi Akila, Ari Prabowo

  1157-1165

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• Pengaruh Persepsi Dan Preferensi Konsumen Terhadap Keputusan Pembelian Pada PT. Alamjaya Wirasentosa Kota Gunungsitoli

  Masmunira Aceh, Yuterlin Zalukhu, Kurniawan Sarototonafo Zai, Idarni Harefa

  1166-1178

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• Analysis of Goods Distribution in Increasing Sales Volume at CV Perindo in Gunungsitoli City

  Ardiven Gulo, Jeliswan Berkat Iman Jaya Gea, Serniati Zebua, Martha Surya Dinata Mendrofa

  1179-1183

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• Pengaruh Content Marketing dan Celebrity Endorse Terhadap minat beli gen-z Pada produk fashion Merek ARJ88 DI Kota Mataram

  Haekal Malik Abror, M. Ilhamudin

  1184-1191

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• Analysis of Additional Employee Income Provisions in Improve Employee Performance at The Ulunoyo District Office South Nias Regency

  Rainelda Rosalia Ndruru, Yamolala Zega, Eliagus Telaumbanua, Sukaaro Waruwu

  1192-1196

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• The Effect of Promotion on Mobile Phone Purchase Decisions at CV Tricomsel Gunungsitoli-Nias

  Putra Bakti Zebua, Aferiaman Telaumbanua, Yupiter Mendrofa, Maria Magdalena Bate'e

  1197-1202

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• Analisis Pemberian Kompensasi dalam Meningkatkan Kinerja Pegawai di Dinas Perumahan dan Kawasan Permukiman Kota Gunungsitoli

  Fidesman Telaumbanua, Palindungan Lahagu, Fatolosa Hulu, Odaligoziduhu Halawa

  1203-1213

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• Analysis of the Factors of Delay in the Delivery of Village Fund Accountability Report in the Department of Community and Village Empowerment (PMD) Gunungsitoli City

  Yarni Deslina Hia, Syah Abadi Mendrofa, Odaligoziduhu Halawa, Fatolosa Hulu

  1214-1222

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• The Effect of Service Leadership and Coworker Support on Employee Retention at Ulunoyo Community Health Center South Nias Regency

  Sanida Buulolo, Eliyunus Waruwu, Heniwati Gulo, Nanny Artatina Buulolo, Forman Halawa

  1223-1229

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• Pengaruh Rekomendasi dan Kualitas Produk Terhadap Keputusan Pembelian di CV. Bintang Keramik Gunungsitoli

  Mei Herpiana Lase, Yuterlin Zalukhu, Serniati Zebua, Otanius Laia

  1230-1239

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• The Effect of Total Quality Management (TQM) on Customer Satisfaction at UD Fani Mabel Products

  Iman Kasih Gea, Jeliswan Berkat Iman Jaya Gea, Kurniawan Sarototonafo Zai, Maria Magdalena Bate'e

  1240-1246

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• The Influence of Brand Image and Service Quality on Indihome Customer Loyalty at PT Telekomunikasi Indonesia (Telkom) in Gunungsitoli City

  Rinta Astuti Telaumbanua, Yupiter Mendrofa, Yuterlin Zalukhu, Maria Magdalena Bate'e

  1247-1254

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• Pengaruh Kualitas Produk Dan Digital Marketing Melalui Media Sosial Instagram Dalam Membangun Brand Awareness Pada Sinergi Coffee Di Desa Suka Karo

  Ibersina Tarigan, Ali Fikri Hasibuan

  1255-1264

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• Pengaruh Kualitas Produk, Promosi Dan Testimoni Pelanggan Terhadap Minat Beli Produk Macrame Di Syaher Macrame Medan

  Riama Pakpahan, Rangga Restu Prayogo

  1265-1274

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• The Mediation Effects of Motivation on the Influence of Self Efficacy Toward the Performance of Batik SMEs in Banyumas

  Tri Oktianti Indrawiani

  1275-1284

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• Pengaruh Customer Experience Dan Customer Engagement Terhadap Kepuasan Pelanggan Pada Wedding Organizer Hardinata Group Rantau Prapat

  Aprilia Putri Liany, Khafi Puddin

  1285-1294

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• Hubungan Service Excellence dan Fasilitas Transportasi Bus dengan Tingkat Kepuasan Konsumen di PT Makmur Halmahera Medan

  Ernita Rumenta Br. Sinaga, Aprinawati

  1295-1305

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• The Influence of Micro-Emotions on Customer Loyalty: A Regression Analysis

  Gordius Ago

  1306-1314

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• Pengenalan Bisnis Digital Siswa Mtss Aisyiyah Binjai Untuk Menumbuhkan Semangat Kewirausahaan di Era Teknologi

  Rais Affaruq Zunnurain

  1315-1320

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• Pengaruh Citra Merek Dan Digital Marketing Terhadap Keunggulan Bersaing (Studi Kasus pada Brand Partner Oriflame Di Kota Medan)

  Ronaldi Simanjuntak, Sri Rezeki

  1321-1332

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• Analisis Strategi Pemasaran Dalam Meningkatkan Daya Saing pada Cafe Urban Kopi Medan

  Hanifa Anshary Nasution, T. Teviana

  1333-1345

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• Pemanfaatan Tiktok Sebagai Platform Digital Marketing Dalam Upaya Peningkatan Penjualan CV Avero Indonesia

  Adisty Syifa Salsabila, Ugy Soebiyantoro

  1346-1353

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• Employee Digital Competency Development Strategy at The BKPSDM of Gunungsitoli City

  Febi Plantiani Laoli, Delipiter Lase, Yamolala Zega, Eliagus Telaumbanua

  1354-1362

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• The Effect of Distribution and Product Quality on The Purchase Decision of Prim-A Mineral Water at PT Delada Cahaya Mas Agro Gunungsitoli With Brand Awareness as A Mediation Variable

  Fredika Ade Pratama Agustiawan, Idarni Harefa, Otanius Laia, Yupiter Mendrofa

  1363-1370

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• The Effect of Teacher Performance on Learning Outcomes of Grade VI Students of State Elementary School 070979 Sifalaete Gunungsitoli City

  Ratna Susanti Gulo, Yamolala Zega, Syah Abadi Mendrofa, Eliagus Telaumbanua

  1371-1377

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• Analysis of Inventory Control Using Activity Based Costing Method at PT Liquid Kencana Abadi

  Minta Rohani Mendrofa, Serniati Zebua, Martha Surya Dinata Mendrofa, Sophia Molinda Kakisina

  1378-1385

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• The Influence of Brand Image on Purchasing Decision Making at UD Serlin Gido District Nias Regency

  Fanotona Halawa, Otanius Laia, Idarni Harefa, Maria Magdalena Bate'e

  1386-1392

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• The Effect of Demand Forecasting on Raw Material Inventory Control at CV Wery Group Gunungsitoli

  Dinda Juliyana Zalukhu, Martha Surya Dinata Mendrofa, Kurniawan Sarototonafo Zai, Idarni Harefa

  1393-1400

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• Pengaruh Preferensi Konsumen, Brand Trust dan Promosi Terhadap Keputusan Pembelian Pada Maxiking Chicken Nugget di Kota Medan

  Rizki Adinda Putri, Taufiq Risal

  1401-1408

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• Pengaruh Lingkungan Kerja, Beban Kerja dan Kompensasi Terhadap Turnover Intention Pada PT. Intan Hevea Industry

  Febry Evelina, Tika Nirmala Sari

  1409-1415

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• Pengaruh Disiplin Kerja, Beban Kerja dan Gaji Terhadap Retensi Karyawan Pada PT. Yasuriang Samudera Rezeki Belawan

  Kartini Meliana Hutapea, Taufiq Risal

  1416-1424

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• Pengaruh Belanja Modal, Dana Alokasi Umum dan Pertumbuhan Ekonomi Terhadap Pendapatan Asli Daerah Kota Medan 2015-2024 (Studi Kasus Pada Kota Medan)

  Risman Halawa, Emi Masyitah

  1425-1431

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• Analisis Sistem Pemberian Kredit dan Penagihan Piutang Pada PT. Bank Sumut Kantor Cabang Pulo Brayan Medan

  Oktoberlina Halawa, Siti Aisyah

  1432-1439

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• Pengaruh Cash Turnover, Total Asset Turnover, Receivable Turnover dan Sales Growth Terhadap Profitabilitas Pada Perusahaan Sub Sektor Kimia Yang Terdaftar di BEI Tahun 2020-2024

  Wira Febrianto, Haervi Yunira

  1440-1447

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• Analisis Penerapan Audit Sumber Daya Manusia Untuk Meningkatkan Efektivitas Pengendalian Internal Pada PDAM Tirtanadi Medan

  Asti Seftiani, Ratih Anggraini Siregar, Emi Masyitah

  1448-1455

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• Analisis Peran Audit Internal Dalam Mendeteksi dan Mencegah Kesalahan Operasional Pembiayaan (Studi Kasus Pada Bank Sumut Syariah KCP Hamparan Perak)

  Nandini Falensya Hutapea, Ina Liswanty, Emi Masyitah

  1456-1464

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• Analisis Efektivitas Audit Kepatuhan Dalam Mitigasi Resiko Fraud di Era Digital (Studi Kasus Pada PT. Bank Sumut Syariah KCP Hamparan Perak)

  Laila Ramadani Putri, Ina Liswanty, Emi Masyitah

  1465-1474

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• Analisis Perhitungan Pajak Penghasilan Badan Pada PT. Garuda Mas Perkasa

  Erika Tamani Togatorop, Citra Windy Lubis

  1475-1483

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• Identifikasi Komponen Manajemen Remunerasi Pada Green Startup

  Irsyadul Ibad

  1483-1491

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• The Influence of Work Safety, Compensation, and Work Facilities on Employee Performance at PT. Sea Asih Lines

  Septilia Diva Asta, Yuli Arnida Pohan

  1492-1502

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• The Influence of Service Quality, Discount Promotions, and Facilities on Purchase Intention at Waroeng Paman Mutho

  Dea Aprilla Hasibuan, Yuli Arnida Pohan

  1503-1511

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