Peran Persepsi Kemudahan dan Kepercayaan Terhadap Kepuasan Pada Mahasiswa Aktif Pengguna Layanan Virtual Account di Utb
Keywords:
Perceived Ease of Use, Satisfaction, Students, Trust, Virtual AccountAbstract
This study aims to analyze the effect of Perceived Ease of Use and Trust on the Satisfaction of Active Students using virtual account services at Bandung University of Technology. The research problem formulation includes the relationship between perceived ease of use and trust, as well as the influence of each variable, both partially and simultaneously, on student satisfaction. This research is based on the theoretical foundation of the Technology Acceptance Model (TAM), which emphasizes the importance of perceived ease of use in technology acceptance, as well as the theory of trust, which plays a role in shaping user confidence in the system. The research method used is a quantitative approach. Data collection techniques include distributing questionnaires to 100 students at Bandung University of Technology. Data analysis techniques used included correlation tests, simple linear regression, multiple linear regression, t-tests, f-tests, and coefficient of determination (R2) tests. The results showed a strong relationship between perceived ease of use and trust, with a correlation value of 0.823. Partially, perceived usefulness had a positive and significant effect on satisfaction, with a regression coefficient of 0.391, while trust also had a positive and significant effect on satisfaction, with a regression coefficient of 0.480. Simultaneously, both variables significantly influenced satisfaction, with a coefficient of determination of 0.734, indicating that 73.4% of the variation in satisfaction can be explained by these two variables. Based on the results of the study, it is recommended that the University continue to improve the ease of use of the virtual account system. Future researchers are advised to add other relevant variables.
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